There’s a lot of marketing jargon being tossed around the Internet. But what words or phrases turn customers off most?
There are several that’ve been abused to death, says David Petherick, Head of Marketing & Social Business for software maker EnergySys.com, and the man BBC hailed as the “first digital biographer.”
Here are six words/phrases he suggests you eliminate from your marketing vocabulary for good:
- Game-changing. Very few things change the game. It’s more important to focus on improving your game, says Petherick.
- Groundbreaking. “This has become a cliche, and is lazily and incorrectly used as a synonym for ‘new’.”
- Thinking outside the box. Unless you’re referring to an actual box, this phrase has outlived its usefulness.
- Go viral. It’s not 2005 anymore. When you say viral, people think of a dog on a skateboard, squirrel on water skis or – worse yet – a disease.
- Front-of-mind. “The human brain does not act like a conveyor belt.”
- Implementation. This is just another way of saying “doing stuff.” Another overly-used word with the same meaning is “execution.”
Info: To view all the words/phrases Petherick hates in marketing communications, click here.
